Personal Branding Nataliya Lalor Personal Branding Nataliya Lalor

Using Color to Tell Your Brand Story

When we think about branding strategy and marketing ourselves/our business, color sometimes takes the back seat. We might even have a brand color guide that our website is based on and our logo pulls from, but we often miss the crucial step of cohesively threading that color story throughout all our materials...

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Brand Photography: Thingealogy Creator, Kathy Luck

Personal Branding sessions can serve any purpose, from providing Instagram-ready marketing images to creating magazine-quality portraits. But one thing we always try to accomplish with these sessions is to have purposeful and meaningful concepts behind every photograph…

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Personal Branding Nataliya Lalor Personal Branding Nataliya Lalor

What is Personal Branding?

Personal Branding is the concept of managing your career and marketing yourself online through curated visuals and presentation. And a big part of it is photography. Personal branding is incredibly important for coaches, influencers, solopreneurs, and small business owners…

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Brand Photography: Back40 Mercantile

Back 40 Mercantile, located at 264 South Beach Ave in Old Greenwich, hits home on so many levels. And you can tell the moment you step inside! Based on the idea of an old general store, Back 40 Mercantile has a distinct modern look and a dedication to local artisans and sustainable goods. The entire space is meant to create a shopping experience for all five senses…

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Local Business Spotlight: Haus of Pretty, Westport

Small business owners tend to pour their heart and soul into their companies.. and that goes double for Kelsey Morey, the owner of Haus of Pretty in Westport. She recently opened a brand new renovated Studio right across from the Westport train station which literally takes my breath away with its beauty and simplicity…

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Brand Photography for METTA 10

As some of you may already know, I love working with local small businesses. Recently, I had the opportunity to create lifestyle product imagery for METTA 10, a soon-to-be-launched collection of ethical and sustainable fashion and home decor. Not only are their products absolutely gorgeous and really high-quality, but the company was also founded by two local Westport women…

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Behind the Scenes: Jolie Gotique Brand Photoshoot

Jolie Gotique is a mobile fashion boutique based in Greenwich, Connecticut. Penny, the owner, is a local Greenwich resident with an amazing fashion style that she infuses into her business. Twice a year, Penny gathers a team of creative professionals to do a spring (and then a fall) photoshoot for her business. It takes a team (photographer, stylist, hair & makeup artist), and a new location each time to make this happen.

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