When we think about branding strategy and marketing ourselves/our business, color sometimes takes the back seat. We might even have a brand color guide that our website is based on and our logo pulls from, but we often miss the crucial step of cohesively threading that color story throughout all our materials...

When it comes to my photography, keeping things simple means that certain elements become more important than one would expect. Things like color, for instance, can either enhance the portrait or become too distracting…