One of the primary dilemmas photographers face is whether to specialize in a particular niche or remain a generalist, offering a wide range of photographic services. Both approaches have their merits, but, in my opinion, specializing often provides a more focused and direct path to success. In this blog post, we’ll go over why choosing a niche is important, explore the various types of portrait photography niches, discuss how to pick one based on your specific criteria, and provide guidance on overcoming challenges in your next steps.