As someone who essentially refuses to spend money (especially in my business) on superfluous items, choosing equipment with a higher price tag or replacing cheaper equipment with a higher-cost option doesn’t come easily. My Studio has been built with having the bare minimum that gets the job done in mind, but I have found that certain things were worth splurging on…

As someone who’s read 60+ business books, there are plenty that aren’t worth investing time into. But as photographers, we definitely tend to focus on the creative aspect of our business and not so much the actual business aspect. I think it’s absolutely imperative that we actually understand how to run a profitable business first, because that’s essentially our entire goal here. If we’re not operating our business efficiently, with proper pricing and systems in place, we won’t last long - and we certainly won’t enjoy it in the meanwhile either…

If you’re just starting out with headshot photography, it can be hard to know what photo equipment you actually need, what’s worth investing in, and what isn’t actually required at all. As a professional photographer who works both in Studio and on location, I have over 10 years experience buying equipment and using it for my business. There have been plenty of times when I’ve purchased lenses and lighting that didn’t actually serve me in the end, and all those costs added up for sure…

One of the primary dilemmas photographers face is whether to specialize in a particular niche or remain a generalist, offering a wide range of photographic services. Both approaches have their merits, but, in my opinion, specializing often provides a more focused and direct path to success. In this blog post, we’ll go over why choosing a niche is important, explore the various types of portrait photography niches, discuss how to pick one based on your specific criteria, and provide guidance on overcoming challenges in your next steps.

I have 3 paper planner recommendations for 2024 that are all amazing choices if you’re a photographer, small business owner, entrepreneur, solopreneur, or even a busy parent with a side hustle who needs a bit more order in their life!

Why did I spend over two thousand dollars on a secondary camera that’s primarily going to be used for travel? And does the Fujifilm XT-5 serve all the needs and live up to a high standard of a professional photographer but in a smaller, portable package?

In September, I attended the 2022 Portrait Masters Conference in Phoenix Arizona. It was my first time and when considering whether to go or not, I had trouble finding a lot of information online, especially first person accounts as well as tips for what to bring or what to expect…

When I go on-site to photograph headshots in an office for a company, I have a dedicated set of equipment that I take with me. And I know this is something that many photographers struggle with. What equipment should I buy? And how much should I be spending on it?

Whether you’re just starting out with your own small business or are a seasoned entrepreneur, Personal Branding is one of the most important facets of making sure your venture is successful in the long run…

You might have heard how it’s beneficial to use automation and workflows in your business, but if you’re just starting out, the whole topic can feel a bit overwhelming…

Websites are often missing some basic things that make them frustrating to use and navigate for potential customers. Find out the 5 fundamental and essential elements your website must have in order to make you and your business money.

While each Personal Branding photo session is totally unique, there are 10 primary types of branding photos that almost every entrepreneur or small business owner needs to have. In this post, we’ll take a look at what these types of images are and why they’re important, with examples of each.

Learn what being a Certified Professional Photographer means, what the rigorous process for professional photographer certification is, and what benefits this has for you!

One thing I had to learn (the hard way) about running my own business, is that having systems and processes in place isn’t optional. See how I use processes to work LESS and get MORE done, and why this is so important for every business to have…

Learn the strategies and tips I use to get things accomplished during the day, how I structure my schedule, and how everyone can coexist in a household with two working parents and kids who are at home…

Goals are something I take pretty seriously in both my personal life and my business. They define how I structure my day, what tasks I focus on, and essentially how I live my life…

Learn some photography tips and tricks when it comes to doing your own product photography for an online store, Instagram, or social media…

There is one thing that all successful businesses and brands have in common - visual consistency. Not only does it determine how recognized they are by their clients, but it also simplifies and makes things easier…

The question of having a BLACK FRIDAY SALE always comes up this time of year. As businesses try to push potential clients to make a purchase by discounting their wares, I have come to better understand my own feeling about this practice, and why it makes no sense for the business I’m running…

Finances are one of the biggest struggles when starting and running a small business. Not only are you excepted to keep track of everything, pay taxes, and follow all the legal requirements, but also actually make some money (that’s the whole point of this thing, right?)…