If you’re just starting out with headshot photography, it can be hard to know what photo equipment you actually need, what’s worth investing in, and what isn’t actually required at all. As a professional photographer who works both in Studio and on location, I have over 10 years experience buying equipment and using it for my business. There have been plenty of times when I’ve purchased lenses and lighting that didn’t actually serve me in the end, and all those costs added up for sure…

One of the primary dilemmas photographers face is whether to specialize in a particular niche or remain a generalist, offering a wide range of photographic services. Both approaches have their merits, but, in my opinion, specializing often provides a more focused and direct path to success. In this blog post, we’ll go over why choosing a niche is important, explore the various types of portrait photography niches, discuss how to pick one based on your specific criteria, and provide guidance on overcoming challenges in your next steps.