Not many people realize how easy and cost-effective it can be to get completely custom images for their company instead of using stock photos. Especially when it comes to larger companies, showing their own employees and CEO’s on their website brings a completely different feel than showing curated models pointing at a slide. In this Blog post, I’ll go over what custom business photography actually is, how it’s different than stock, and why you might want to choose one over the other…

You might have heard how it’s beneficial to use automation and workflows in your business, but if you’re just starting out, the whole topic can feel a bit overwhelming…

Websites are often missing some basic things that make them frustrating to use and navigate for potential customers. Find out the 5 fundamental and essential elements your website must have in order to make you and your business money.

While each Personal Branding photo session is totally unique, there are 10 primary types of branding photos that almost every entrepreneur or small business owner needs to have. In this post, we’ll take a look at what these types of images are and why they’re important, with examples of each.

Every year, I like to do a “Year in Review” Blog post to share some of the learnings from the year.. and 2020 is no different. I feel like we all learned so much (at least that’s the hope, right?) this year that it’s worth summarizing the biggest takeaways from 2020, both in terms of business and my personal life…

One of the best ways to use custom Personal Branding photography is on your business website. Not only does it look more cohesive than using stock photos, but it also makes your business seem more trustworthy…

Learn what being a Certified Professional Photographer means, what the rigorous process for professional photographer certification is, and what benefits this has for you!

One thing I had to learn (the hard way) about running my own business, is that having systems and processes in place isn’t optional. See how I use processes to work LESS and get MORE done, and why this is so important for every business to have…

Learn the strategies and tips I use to get things accomplished during the day, how I structure my schedule, and how everyone can coexist in a household with two working parents and kids who are at home…

It seems like only yesterday that I was working full-time in an Advertising Agency. I spent almost a decade working in corporate before circumstances pushed me into a full-time photography endeavor…

Goals are something I take pretty seriously in both my personal life and my business. They define how I structure my day, what tasks I focus on, and essentially how I live my life…

There is one thing that all successful businesses and brands have in common - visual consistency. Not only does it determine how recognized they are by their clients, but it also simplifies and makes things easier…

I choose to see both sides of a situation like this Coronavirus shutdown that’s happening in Connecticut and surrounding areas right now. And while it’s definitely far from normal, there are a few important takeaways I’ve learned during this time…

When we think about branding strategy and marketing ourselves/our business, color sometimes takes the back seat. We might even have a brand color guide that our website is based on and our logo pulls from, but we often miss the crucial step of cohesively threading that color story throughout all our materials...

At the end of each year, I like to do a review of sorts. What was the year like? Did I do well, or could I have done better? What worked and what needs to be changed moving forward? But more than anything, the end of the year is the perfect time to pause and reflect…

Here are a few very important things I learned along the way of achieving my goal of reading 60 books this year, which will hopefully help and inspire you to do the same..

The question of having a BLACK FRIDAY SALE always comes up this time of year. As businesses try to push potential clients to make a purchase by discounting their wares, I have come to better understand my own feeling about this practice, and why it makes no sense for the business I’m running…

The prices that professional photographers charge for photos and print products can sometimes be a little shocking. There is a wide range of prices out there for photography, so it can naturally be very confusing..

Finances are one of the biggest struggles when starting and running a small business. Not only are you excepted to keep track of everything, pay taxes, and follow all the legal requirements, but also actually make some money (that’s the whole point of this thing, right?)…

It seems like every day there’s a new photographer in town. As a more established business (I’ve been at this since 2013 after all!), there are a few mistakes I see new photographers make over and over again. While there’s nothing wrong with trying…..