One of the primary dilemmas photographers face is whether to specialize in a particular niche or remain a generalist, offering a wide range of photographic services. Both approaches have their merits, but, in my opinion, specializing often provides a more focused and direct path to success. In this blog post, we’ll go over why choosing a niche is important, explore the various types of portrait photography niches, discuss how to pick one based on your specific criteria, and provide guidance on overcoming challenges in your next steps.

Why did I spend over two thousand dollars on a secondary camera that’s primarily going to be used for travel? And does the Fujifilm XT-5 serve all the needs and live up to a high standard of a professional photographer but in a smaller, portable package?

In September, I attended the 2022 Portrait Masters Conference in Phoenix Arizona. It was my first time and when considering whether to go or not, I had trouble finding a lot of information online, especially first person accounts as well as tips for what to bring or what to expect…

When I go on-site to photograph headshots in an office for a company, I have a dedicated set of equipment that I take with me. And I know this is something that many photographers struggle with. What equipment should I buy? And how much should I be spending on it?

While each Personal Branding photo session is totally unique, there are 10 primary types of branding photos that almost every entrepreneur or small business owner needs to have. In this post, we’ll take a look at what these types of images are and why they’re important, with examples of each.

One of the best ways to use custom Personal Branding photography is on your business website. Not only does it look more cohesive than using stock photos, but it also makes your business seem more trustworthy…

When you’re searching online to find a headshot photographer, you are probably going to end up comparing a couple of good candidates to figure out which one you should go with. And it’s sometimes hard to tell what the right decision should be…

Learn what being a Certified Professional Photographer means, what the rigorous process for professional photographer certification is, and what benefits this has for you!

There are a lot of things we spend money on! Find out exactly why family photography is a smart thing to buy and the top 5 reasons why you should spend money on portraits instead of something else…

Professional photography means a lot of different things. But what most people don't realize is that having a fancy camera, doesn't mean you can produce professional-quality photographs…

Photography, like any other field of study, has certain rules we can follow to guarantee a beautiful result in an image. Specifically, there are rules about composition that might seem tried and true, but can sometimes be broken as an intentional choice by the photographer…

While most of the print products my clients enjoy are sold à la carte (this gives everyone the most choice, btw), Collections exist for those who would like a set package of prints…

As someone who feels truly uncomfortable in front of the camera, I had to do a bit of soul-searching to discover the real reason WHY that is. In this post, you’ll find out the REAL reason why we are so miserable when it comes to photos of ourselves and what you can do about it…

This was supposed to be a very different Blog post. I wrote it initially last week, right as Coronavirus was just getting serious in Westport (where I live) and Greenwich (where my Studio is). Since then, I’ve decided to cancel/reschedule all my sessions until April, at which point things will be re-evaluated…

When we think about branding strategy and marketing ourselves/our business, color sometimes takes the back seat. We might even have a brand color guide that our website is based on and our logo pulls from, but we often miss the crucial step of cohesively threading that color story throughout all our materials...

I don’t believe you should ever sell something that you don’t actually use yourself. Personally speaking, photography is not only important in my life for my profession, but it’s also front and center in my own home. Now, that doesn’t mean that my house is covered in photographs from top to bottom…

The truth is, a lot of people are making some really glaring mistakes when it comes to their professional headshots. You see them on LinedIn, Facebook, and yes, even Instagram. Here are the top 5 mistakes…

Every Personal Branding photo session is different, which is why it’s so important for me to work closely with my clients to figure out exactly what they need for their business…

Coming off of summer break, the first day of school usually involves getting up way earlier than you’re used to, making lunches, and getting the kids ready and out the door (hopefully with some time for coffee in between). So on that first day…..

I’m a huge believer in being prepared. Which is why I put together this post in which I outline exactly what you should look for when selecting outfits for your headshot, what you should avoid, and how to think more like a stylist for your session…